Privacy Policy
Publication date: 29 September 2026
Your privacy is important to us. When you use our services, you share personal data with us. You should therefore be able to trust us to handle your data carefully and confidentially. This privacy notice explains how we do so.
This privacy notice also applies to the website www.belgianfruitvalley.be, operated by Belgische Fruitveiling bv, with its registered office at Mechelsesteenweg 120, 2860 Sint-Katelijne-Waver, Belgium, and enterprise number BE0439.728.318(hereinafter referred to as “BFV” or “we”).
By using our services and website, you unconditionally accept this privacy notice. We may amend our privacy policy at any time. We therefore recommend that you consult this privacy notice regularly.
What personal data do we collect?
We only collect personal data when you choose to provide us with identifying information, whether through the website or otherwise: we collect names and contact details, personal details (such as date of birth and gender), and credentials (passwords and login details).
We also collect the content of any communications for as long as this is necessary to provide our services to you.
You can visit our website without providing personal data. In that case, certain data may nevertheless be collected through cookies, for example to record the language in which you view the website.
Cookies
Our website uses functional cookies. Cookies are small information files that are automatically stored on your computer’s hard drive. Cookies can make use of the website faster and more efficient. They cannot damage your computer or the files stored on it.
A cookie stores information about certain preferences (language selection, browser used, IP address, etc.) and can remember certain contact details (login details and password). Cookies allow you to be recognised when you return to our website and enable us to provide you with a better service on your next visit.
Cookies enable us to monitor and analyse use of the website.
You can refuse these cookies at any time through your browser settings. If you do so, the website or parts of it may no longer function properly.
What do we use your personal data for?
We use the personal data you provide to us:
- To enter into and perform a contract with you
• To inform you about our services, new events or developments in the sector, and to send you news and promotional messages
• To evaluate our operations and services
• To answer your questions and communicate with you
When processing personal data, we rely on your consent and/or on the processing being necessary to provide our services to you, or on a legal obligation or a legitimate interest.
Who has access to your personal data?
We share your personal data with your consent, where this is necessary to provide our services to you, or where this is required by law.
We may share your personal data with affiliated companies or with third parties that process data on our behalf. Where these service providers act as processors on our behalf, we do not allow them to use or disclose the data in a manner that is inconsistent with the circumstances described in this privacy notice.
We do not sell the personal data we have collected to third parties or disclose it to them, except in the circumstances described in this privacy notice or as communicated to you at the time of collection.
We may also disclose your personal data:
- Where we are required to do so by applicable legislation or legal proceedings
• In the context of an investigation into suspected or actual fraudulent and unlawful activities
We reserve the right to transfer personal data if we sell all or part of our business or assets. If such a sale takes place, we will take all reasonable steps to encourage the purchaser to process the personal data provided to us appropriately and in a manner consistent with this privacy notice.
Links to other websites
Our website contains links to other websites. This privacy policy applies only to our website. We therefore recommend that you consult the privacy notices of those other websites. We are not liable for the privacy policies of other websites, even if you visit them through a link on our website.
How long do we retain personal data?
We retain personal data for as long as necessary to provide our services to you or for other essential purposes, such as complying with our legal obligations.
The data will be deleted five years after the end of our cooperation or after our last contact, except where a dispute is ongoing.
What are your rights?
Right of access and rectification
You may exercise your right of access and rectification at any time in accordance with Belgian privacy legislation. You can do so by sending a request, together with a copy of your identity card, to [email protected] or by post to our registered office address.
Right to data portability
You have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format, whether or not you intend to transfer the data to another party.
Right to erasure
You may exercise your right to erasure at any time and in accordance with data protection legislation by sending a request, together with a copy of your identity card, to [email protected] or by post to our registered office address.
Following such a request, we will no longer use your personal data and will retain it only insofar as, and to the extent that, this is necessary to comply with a legal obligation.
Right to object and lodge complaints
If you no longer wish us to process your data, you may withdraw your consent at any time, in whole or in part. This may, however, mean that we can no longer provide our services. You can do so by sending a request, together with a copy of your identity card, to [email protected] or by post to our registered office address.
If you have a question or complaint about the processing of your personal data, you can send it to [email protected] or by post to our registered office address. We undertake to respond to these requests and complaints in a timely manner.
If, at any time, you believe that one of your rights has not been respected, you may also lodge a complaint with the Belgian Data Protection Authority.
Is your data secure with us?
We have taken the necessary physical, technical and organisational security measures to protect your personal data effectively against unauthorised access, use and disclosure.
Only authorised persons can access your data, following a two-step verification procedure on our server, which is protected by measures including encryption using SSL technology.
Contact us
If you have any further questions about this privacy notice, wish to exercise your rights, or wish to change the data or settings you have provided, please contact us at [email protected].